Most brands spend countless hours trying to be smart with their advertising messages.
Diesel disagrees with the idea.
...one day when they were goofing around and being stupid.
They want to let people know that being smart is out...
...and being stupid is in.
The ads tell us stories...
...or tall tales.
They provoke thought...
...to not think at all.
They make us laugh...
...cry...
...dream...
...and inform us...
...that being stupid isn't so stupid after all.
The ads resonate...
...because they're out of the norm.
The Diesel 'Be Stupid' Campaign...
...which includes magazine ads...
...billboards...
...sparks interest...
...and makes normal people...
...like you and I...
...feel amazingly stupid...
...to recognize...
...the Diesel Brand.
Now don't all these stupid headlines...
...and stupid stories...
...and stupid pictures...
...make you question what Diesel was thinking...
when they came up with this stupid campaign?
Or do they just...
...make you want a pair...
of Diesel's?
2 comments:
Advertising to me is about being creative and you my future ex-wife number 5 have definitely scored something major with the way you laid out your blog posting - PURE GENIUS - I love it as much as you love me - ok maybe not that much but WOW what a greative way to present your topic.
PS - GREATIVE is my new word that I just invented cause I was to lazy to correct the spelling mistake -none the less it is the combination of the words GREAT and CREATIVE - copyright is pending.
Both post and first comment on this blog made me laugh. Yes the layout was creative and it made me scroll, and scroll, and scroll. Scroll so much that I stopped reading the ads between the post because they were taking away from what you had written. Was it a stupid move...no...but next time make sure that there is a happy medium for the reader. Well written none-the-less.
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