Most brands spend countless hours trying to be smart with their advertising messages.
Diesel disagrees with the idea.
...one day when they were goofing around and being stupid.
They want to let people know that being smart is out...
...and being stupid is in.
The ads tell us stories...
...or tall tales.
They provoke thought...
...to not think at all.
They make us laugh...
...cry...
...dream...
...and inform us...
...that being stupid isn't so stupid after all.
The ads resonate...
...because they're out of the norm.
The Diesel 'Be Stupid' Campaign...
...which includes magazine ads...
...billboards...
...sparks interest...
...and makes normal people...
...like you and I...
...feel amazingly stupid...
...to recognize...
...the Diesel Brand.
Now don't all these stupid headlines...
...and stupid stories...
...and stupid pictures...
...make you question what Diesel was thinking...
when they came up with this stupid campaign?
Or do they just...
...make you want a pair...
of Diesel's?
